How many people wondered at the turn of the year what the situation was like 10 years ago? The round number seemed appealing. I had started my career at Dimex a couple of months earlier, was planning to move to Leppävirta and had a baby under a year old at home. So, during the current year, home and work life would have changed. Dimex had a difficult year. It was a very difficult year for entrepreneurs.
Now we have a good year behind us. There was growth and many goals were met. Of course, it was not without challenges. It has never been otherwise. We take a moment to analyze the previous year and quickly leave it behind. For an entrepreneur, the turn of the year is a time when the skin is recreated. The space between the ears is programmed to the latest version. Let's take a moment to grieve and continue the journey stronger than ever.
Although we should always learn from the past, both good and bad, our eyes must be firmly on the future. Onwards and upwards! Dimex is looking for growth this year and its operations must be productive. This much is clear. In a rapidly changing market, there is always a direction somewhere. We must make sure that the direction is the right one. For us, this means setting goals, reviewing the strategy and organizing the monitoring of goals. Planning marketing and building future products. We are visioning and listening.
I was planning a bit of a song about 2030 for this end. What will Dimex be in 10 years? Ohoh. Even though it is the original sin to live in the future, 10 years feels like a long time. I want to keep all doors open. I hope we have grown and learned. We are still capable of change and moving forward into the future with our heads held high.
Have a great year ahead everyone!
Riitta Krogerus
managing director