There’s still a little of this year left. Soon we’ll be able to assess 2011 in more detail. In any case, there’s a lot of good in it. We’ll come back to a more detailed review later. For now, let’s think about the coming year 2012.
First of all, I refuse to paint the situation too dark. Sometimes it feels like we Finns are under the spell of the idea that things are going really badly now, but luckily they’ll be even worse in the future. It’s a fact that the economic situation in Europe is confused. It’s quite possible that it won’t become clear any time soon. Or is “confusion” a permanent state? We can hope and believe that at least things won’t get any worse. Another issue is the intensifying competition. In our line of business too, competition is tough, as it is in almost all other sectors. Competition is part of a market economy. There’s no better system on offer. At times it feels like the rules of the game are poor or non-existent. But competition in itself is to everyone’s benefit – above all to customers. Besides, competition is fun. It’s part of life.
Like in other companies, we have been and are thinking about our goals for 2012. Goals must be worth striving for. People need to feel that the goals are achievable. When the external environment is foggy, setting goals is difficult. One might think: why bother, when there’s no visibility? Why bother with goals? Whatever happens, happens. I feel that at least in our case, we must have something to aim for. The outlook is foggy, but even in foggy weather the journey goes on. We will set goals and strive to strengthen our market position in 2012. This will demand a lot from us. It will also give us a lot.
The future is difficult to predict. Fortunately. It would be a terrible situation if people knew that exactly. Is it the hardest thing for an individual and perhaps a company to be in the present? Do we remember the past or are we in the future? I think people should have goals and visions, as I have already said. Dwelling too much on the past does not help anything. Constantly living in the future or the past is not good. I know this. I often live in the future. It would be great if I could and we could live the present more and stronger. Next year I will strive for my goals by living more in the present. That is a personal goal worth pursuing for me. It demands a lot from me. It gives me a lot.
Wishing you a very good end of the year,
Jukka Krogerus
Managing Director
jukka.krogerus@dimex.fi