I was at a meeting a few weeks ago and Joonas came to put a hairpin on my phone. It just kept clicking. Now it's happening. It feels good.
The beginning of the year has kicked off like a hare out of a bush. Among other things, we’ve already decided to take part for the first time in the Düsseldorf A+A fair with our own stand, filmed a corporate video, hired a new person for sales, set up a branch office in Tampere and decided to launch 10 new products that were originally planned for next year’s catalogue. The fact that we can swerve like this is a definite competitive advantage. It’s also important that even when there’s speed, the moves are controlled, eyes on the ball and the game plan clear in our minds.
The pace of product design this year is due to the strong, clear signal from retailers in the customer satisfaction survey. There is a need for new hanging pocket products in the market, the attitude collection has been a success, we have tested it thoroughly and done our homework, and now it is time to expand it. Certification requirements are also becoming stricter, the demand for multi-purpose clothing has surprised us too. Now the repertoire is being expanded even more. Dimex's compact catalog is a guarantee of delivery, it has achieved delivery reliability, reliability and market share, but a few products are needed to complete a good whole. This is the case with, for example, the painter's RT trousers. There are other goodies in the back pocket, more on them later. Pictures and information are added to the website whenever new products arrive, it is worth visiting.
Welcome, spring – we’re ready.
Best, Tuire
Partner – Sales and Product Development
Chair of the Board