I was at a meeting a few weeks ago and Joonas came to put a hairpin on my phone. It just kept clicking. Now it's happening. It feels good.

The beginning of the year has started like a wildfire. Among other things, we have decided to participate in the A+A trade fair in Düsseldorf for the first time with our own stand, filmed a corporate video, hired a new sales person, established a branch office in Tampere and decided to launch 10 new products that were originally only going to be included in next year's catalog. The fact that we are able to curve like this is an absolute competitive advantage. It is also important that even though there is speed, the movements are controlled, with our eyes on the ball and a clear game plan in mind.

The pace of product design this year is due to the strong, clear signal from retailers in the customer satisfaction survey. There is a need for new hanging pocket products in the market, the attitude collection has been a success, we have tested it thoroughly and done our homework, and now it is time to expand it. Certification requirements are also becoming stricter, the demand for multi-purpose clothing has surprised us too. Now the repertoire is being expanded even more. Dimex's compact catalog is a guarantee of delivery, it has achieved delivery reliability, reliability and market share, but a few products are needed to complete a good whole. This is the case with, for example, the painter's RT trousers. There are other goodies in the back pocket, more on them later. Pictures and information are added to the website whenever new products arrive, it is worth visiting.

Welcome spring, we are ready.

Best, Tuire

Partner – Sales and Product Development
Chairman of the Board