Biisonimafia and Dimex intend to make Finnish Dimex workwear even more popular among young people through comprehensive marketing cooperation that skillfully combines different media and up‑to‑date content. Biisonimafia’s frontman Kai Rinkinen is excited about the collaboration: “Workwear is a big part of what we do.
We build all kinds of filming sets. We shoot on land, at sea and in the air. It’s cool to start lugging gear that’s designed for tough conditions, and it’s really great that it’s designed in Finland!” Biisonimafia’s videos already have over 25 million views on YouTube.
YouTube has established itself as a popular medium among young adults. In a short time, YouTube has also become an agile and effective part of the marketing toolbox alongside traditional methods. Through the collaboration with Biisonimafia, Dimex is strengthening its presence in the channels of the future.
