This blog is dedicated to those who work on sites with professional pride and their own values.
We want to be a successful growth company. We want a strong position and a solid foundation for the future. That way we can share the benefits with our stakeholders and ourselves. Our tactic for this is to run a marathon, not a sprint. To make decisions with a long-distance strategy. I heard that in one legendary family business, a quarter means 25 years.
Sometimes runners heaven comes like this year. Good work brings growth and results in the form of sales. You can even float in ecstasy when you have really special good fibas. At the same time, you have to plot how to achieve success next year, the year after, a decade from now. You have to learn from successes as much as from failures
This same long‑term strategy is always linked to the Dimex attitude, our values. We look for solutions, we aim to be clear in our promises and to deliver on them as well as we can. It’s a relief to notice how often we sit at the table with a customer or supplier who shares the same basic values. Then doing business is always easier – and simply more pleasant for everyone.
Finland is full of working women and men who strive for the best possible result and let their work speak for itself. They have professional pride. I, in turn, feel proud when I see the Dimex stripe on the leg of such an individual’s trousers. Sometimes it feels easier to shout from the top of a fell that we have the best tool vests in the world than to actually design, produce and sell them. Not even the brightest brand will carry a poor product for very long, but it’s important that we tell our story and show what the Dimex message is – the Dimex attitude. Maybe this too is a Finnish character trait: no gimmicks, appreciation of good work.
A new Finnish trait that has been launched recently is appreciating the value of work expressed out loud. Criticizing it out loud is a nice way to pass the time, even when the topic is polite. The first time you can add a curse word and praise the work and not the person. It looks really ******** good by the way. This job would have been really ******** without you.
Still worth the final touch.
What’s the value of smooth workflow, occupational safety and employer image? Sometimes you can get all that for the price of a Dimex workwear garment.
Tuire Krogerus
Chairman of the Board
second-generation owner-entrepreneur
a Monday-morning philosopher
and a laughing soul