This blog is dedicated to those who work on construction sites with professional pride and their own values.

We want to be a successful growth company. We want strong positions and foundations for the future. We can then share good things with stakeholders and ourselves. Our tactic for this is to run a marathon, not a sprint. Make decisions with a long-term strategy. I heard that in one legendary family business, a quarter means 25 years.

Sometimes runners heaven comes like this year. Good work brings growth and results in the form of sales. You can even float in ecstasy when you have really special good fibas. At the same time, you have to plot how to achieve success next year, the year after, a decade from now. You have to learn from successes as much as from failures

This same long-term strategy is always linked to our dimex attitude, our values. We look for solutions, strive to be clear in our promises and deliver on them to the best of our ability. It is a relief to notice how often we sit at the table with a customer or supplier with the same basic values. Then making a deal is always easier and just more pleasant for everyone.

Finland is full of working women and men who strive for the best work and let their work speak for itself. They have professional pride. I, on the other hand, feel proud when I see the dimex stripe on the trouser leg of such an individual. Sometimes it feels easier to shout from the top of a fell that we have the best hanging pocket trousers in the world than to design, produce and sell them. Even the brightest brand won't carry a bad product for very long, but it's important to tell our story and show what the dimex message is, the dimex attitude. Could this also be a Finnish character trait, not being gimmicky, appreciating good work.

A new Finnish trait that has been launched recently is appreciating the value of work expressed out loud. Criticizing it out loud is a nice way to pass the time, even when the topic is polite. The first time you can add a curse word and praise the work and not the person. It looks really ******** good by the way. This job would have been really ******** without you.

Still worth the final touch.

What is the value of work flow, occupational safety and employer image? Sometimes you can buy them for the price of Dimex workwear.

Tuire Krogerus

Chairman of the Board

second-generation owner-entrepreneur

Monday morning philosopher

and a funny little one