When I started working at Dimex years ago, I had the opportunity to
time to explore the world of fairs – including exhibitions – in the role of an exhibitor.
Back then, veterans who had been in the workforce longer told legendary stories.
about the professional demands of trade fair trips.
They sounded like tough trips, whether you were a guest at the fair or just working at the stand.
After the mass or even during it, an increase in heart rate was noticeable,
sweating and for some, even their entire fitness level might fail.
So quite a sporting achievement!
In a couple of weeks, the trade fair season should be at its peak. We will then participate in the transport and logistics fair in Helsinki.
We made sure that sports performances could not be avoided, at least not in the dimexin department.
Namely, at the beginning of the year we ended up making a cooperation agreement
With the floorball league. We immediately started thinking about where we could be seen together other than on the playing field. So our exhibition stand gives even those who are less familiar with the sport the opportunity to try out how the bet starts?
The Finnish record is 179 km/h! It would be broken by Tero Tiitu, who set the world record for Finland in the TV show Ennätystehdas.
Let's see if the record will be broken in the fair hype? In any case, the person who measures the best bet will be rewarded.
Why Floorball then? There are other sports too.
Answer: We see hard work on the field, which is close to our hearts. The age structure of enthusiasts and spectators is such that we believe our presence there will bring added value to our marketing in the near future. Hopefully, that can also be measured at the fair.
Just like that terrible thing.