Tonight, our pride of the province, Kalpa, is playing for the Finnish Championship medal for the first time in a long time, and even the most inactive bench athletes, like the undersigned, are waiting for bronze in Kuopio.
After we win next year’s gold, we’ll have the full set of medal colours ready! In Savo, it’s easy to stand behind KalPa’s colours. After all, they’re also the colours of Savo.
How could it be, the same yellow-black can also be found in Dimex's colors as well as in the colors of Leppävirta's coat of arms. Coincidence? Who knows.
Our reasoning for choosing these colours was their high visibility and low irritation level. I do wonder how that irritation level was measured, and whether the same metrics were used when Leppävirta’s colours were chosen at the beginning of the century and later when Dimex’s colours were selected. Someone who knows can answer that one.
Our customers vote on workwear colours with their purchases, and by that measure black is number one. When our product has a lot of yellow fabric, it represents safety. When there’s just a little, it’s in our logo and then it represents our brand. So yellow is something we’re kind of forced to accept.
At the other end of the vote our beige products seem to be firmly in place. According to our salesperson, they look really good, but who would buy them! Beige is apparently a very nice color when it’s the lining of your wallet and there are so many banknotes that you can’t see it. The paying customer is always right.
We’ll probably have to take into account in product design a line from a certain rock song: “There’s so many shades of black”.
In any case, tonight’s colour is bronze!
petteri.tirkkonen@dimex.fi