Tonight, our pride of the province, Kalpa, is playing for the Finnish Championship medal for the first time in a long time, and even the most inactive bench athletes, like the undersigned, are waiting for bronze in Kuopio.

Then, after next year's gold, we'll have a set of precious metals ready! Recognizing the colors of Kalpa is easy in Savo. After all, they are also the colors of Savo.

How could it be, the same yellow-black can also be found in Dimex's colors as well as in the colors of Leppävirta's coat of arms. Coincidence? Who knows.

Our basis for these colors was their high attention value and low irritation. How was that irritation measured, and were the metrics the same when the Leppävirta colors were chosen at the beginning of the century and then the Dimex colors later? Please answer if you know.

Our customers vote on the colors of workwear by purchasing it, and black is number one in that metric. When there is a lot of yellow fabric in our product, it represents safety. When there is a little bit of it, it is in our logo, and then it represents our brand. So yellow is a bit of a must-have.

At the other end of the vote, our strictly beige products seem to be the ones. According to our salesperson's comment, they look really good, but who would buy them? They say the beige color is really nice when it's in the lining of a purse and there are so many banknotes that it's not visible from there. The paying customer is right.
I think we need to take a line from a rock song into account when designing products: "There's so many shades of black".

Anyway, tonight's color is bronze!

petteri.tirkkonen@dimex.fi