I am the adventurer, the entertainer, the junior of this family. The lovable pet monkey? A member of the management team, a board member, an owner. A key account manager.

The roles of running a family business loosely overlap with the roles we have taken for ourselves in our own families. I have always been encouraged and supported, but this also includes the assumption that I will do my best and take care of my future. I know many young people, including customers and retailers, who work in companies run by their parents and it is difficult to find a common denominator. However, there is often a feeling of tension on the one hand, and quiet respect and care on the other. Although we Krogerus have all embraced our roles, we can still be flexible and this is certainly one of the keys to our success in the future when there are more generations of families working. Of course, there are other ways to succeed, but this way it is less likely that someone will get a stomach ulcer or chronic migraine when they see a family member in the office hallway.

In the summer I am the only Krogerus present, but now is a great time to plan development projects for the fall and prepare for a new attack. Sales, production and product development are modestly under review. Dimex is rocking the development wheels again. I talked about Dimex's raksa products over the weekend and got a lot of good tips again. Now my fingers are itching again when I get to plan the 2010 collection in the fall with the collection team. I enjoy product development discussions, whether it's Monday morning or Saturday evening. Just a thank you to the electrician I know.

I've been here in the office for a few weeks now, answering calls and emails. Luckily, in the summer months, you can blame everything on the summer workers. The fact that we haven't had summer workers in 10 years is a minor issue.

-Tuire Krogerus-

Ps. The roles will soon be recast again, as there are four of us Krogeruks here, meaning the entire series. Welcome Riitta! Tremble, clothing industry, now comes a woman who will make you shake your head.