This year we received more responses, and the average score was a respectable 3.4 (scale 1–4). Unfortunately, the average dropped by about 0.2 points from 2020. The harshest criticism focused on the weakened delivery reliability, which received a score of 2.8. We believe that we’ll get the effects of the pandemic better under control in the spring season, allowing us to offer better operational reliability as well.
The best figures were obtained by contact persons, 3.8.
The strength of the brand is seen as a competitive advantage. The most important product features are a slimmer fit, durability and flexibility. Among the 2021 new products, the superstretch family’s holster pocket trousers were the most popular.
The most important focus on sustainability was perceived to be the longevity of the products. Both sustainability and product durability received a rating of 3.4.