This year, there were more responses and the average was a respectable 3.4 (scale 1-4). Unfortunately, the average dropped by about 0.2 points from 2020. The biggest criticism was directed at the weakened delivery reliability, which received a rating of 2.8. We believe that we will be able to better control the effects of the pandemic in the spring season, when we will also be able to offer better operational reliability.
The best figures were obtained by contact persons, 3.8.
The strength of the brand is perceived as a competitive advantage. The most important features of the products are slimmer sizing, durability and flexibility. Of the 2021 new products, the hanging pocket trousers from the superstretch family were the most popular.
The most important focus on sustainability was perceived to be the longevity of the products. Both sustainability and product durability received a rating of 3.4.