I dare say that we are currently celebrating the New Year's celebration. I do not mean the calendar New Year's Day established by Julius Caesar in 46 BC, which is celebrated on January 1. It is more about an ancient Finnish celebration, which celebrates work and joy. The end of a season and the beginning of a new one. Originally the change of the season of agriculture and livestock, kekri.

The ancient Celts, on the other hand, celebrated Samhain, the beginning of winter, when people reflect on the past and make plans for the future. At Dimex, we are entering the winter season at this time, which is loaded with great expectations, including a new product that promises to be a sales success for the coming winter. While sales are focused on the coming winter, product development is already thinking about the product range of the next catalog for 2014.

Among these most traditional celebrations could be mentioned the Anglo-Saxon Halloween, which is better known as an American form of celebration. In Finland, Halloween is mainly a commercial celebration and has not achieved the same level of recognition as Christmas, Midsummer and May Day. Finnish Halloween has disguised itself as Angry Birds and thus gained popularity. Can anyone argue that Angry Birds and jack-o-lanterns have nothing in common?

At the Finn-Build fair in October, Halloween was celebrated in a sneaky way. There were no jack-o'-lanterns or grinning pumpkins to be seen at the fair stand. However, there was a trick-or-treater in traffic. He couldn't seem to get any candy from the fair stand, so he pulled a prank. We were the victim of theft. Even the demo piece of the new product fell into the hands of thieves. Is it possible that the black color with its orange effects attracted Halloween goers?

Perhaps the expert knew that the jacket wasn't on the market yet? Temptation and weakness struck before the actual launch day – the jacket had to be had immediately. Hopefully this bodes well: the jacket is a hot item in stores and is circulating through the checkout for the use of discerning consumers.

Heli Inkeroinen

Product Designer