We are the main partner in the Sweden match organized by the Finnish Sports Association on 30-31 August 2024. A real super summer of athletics culminates in this great traditional event, where Finland and Sweden will compete against each other at the Olympic Stadium. The Sweden match is now being organized for the 99th time. The Nordic country match tradition was frozen under the international competition system for other countries, but with hard work in Finland, the Sweden match has been developed year after year to maintain its status as Finland's most interesting sporting event. Jari Töykkä, CEO of Track & Field Finland Oy, the marketing company of the Finnish Athletics Federation, emphasizes the importance of hard work behind a successful event concept: Finnish Athletics' new brand promise "be unstoppable" encapsulates the mindset, attitude and will of Finnish athletics and the Finnish Athletics Federation in two words. Without this, the Sweden match would not be such a popular event, admired and appreciated internationally. "Be unstoppable" also fits perfectly with the nature of the Dimex brand. We want to be involved in raising Finnish identity and self-esteem, and what better way to do that than through athletics, which is familiar to all of Finland. Athletics is easy to identify with and touches many people. Especially the battle with our beloved neighbor Sweden. So let's cheer Finland on to victory together.