Let's cheer Finland to victory - Dimex as a partner of the international match on 30-31 August.

We are the main partner of the Finland–Sweden International, organised by the Finnish Athletics Federation, on 30–31 August 2024. The true super summer of athletics culminates in this wonderful traditional event where Finland and Sweden go head-to-head at the Olympic Stadium. The Finland–Sweden International is now being held for the 99th time. The tradition of international dual meets born in the Nordic countries has faded elsewhere under the weight of the international competition system, but through hard work in Finland the Finland–Sweden meet has been developed year after year to maintain its position as the country’s most interesting sports event. Jari Töykkä, CEO of the Finnish Athletics Federation’s marketing company Track & Field Finland Oy, emphasises the importance of hard work behind a successful event concept: Finnish Athletics' new brand promise "be unstoppable" encapsulates the mindset, attitude and will of Finnish athletics and the Finnish Athletics Federation in two words. Without this, the Sweden match would not be such a popular event, admired and appreciated internationally. "Be unstoppable" also fits perfectly with the nature of the Dimex brand. We want to be involved in raising Finnish identity and self-esteem, and what better way to do that than through athletics, which is familiar to all of Finland. Athletics is easy to identify with and touches many people. Especially the battle with our beloved neighbor Sweden. So let's cheer Finland on to victory together.