Instead of having my face glued to a bright light lamp or going all out at the gym, this winter I’ve been smoothing out my seasonal energy swings with hygge. Hygge is a Danish term. The Danes are the happiest people in the world. Hygge is closely associated with warm blankets, avoiding housework, candlelight, red wine and tea. Enjoying the winter and the darkness.
Because hygge is so trendy, you have to be careful not to try to be the best hygger of them all – the so-called top hygge. Because we compare ourselves so much on social media, things easily turn into a competition. In addition to being an active mum, a successful businesswoman and training for my third triathlon, I also meditate every day. I’m extremely efficient, yet oh so present (editor’s note: the previous sentences may contain exaggeration and even lies, no nuts). I value ambition, but we should still stay relaxed so that we can be kind to ourselves and to others, both at work and at home.
There is still something truly valuable on the other side of social media. It is not competition but togetherness. Is social media a team sport after all? Social media has its own tribe. In our case, the Dimex tribe. There, people don't cry their eyes out drinking celery juice and doing crossfit or meditating a meter above the ground or criticizing and blaming current phenomena. A working woman or man puts on Dimex in the morning, goes to work, takes a picture if there is something particularly noteworthy. They also take a picture when they just show that they are working here and are wearing Dimex.
At Dimex we want to be the best, but not frantically, not just on the surface. With the Dimex attitude. A relaxed performance. Even though we have grown this year – I could even say tremendously – there is room for improvement in every corner. You’re never finished, but let’s enjoy the good things and the results. Let’s hygge together in this moment as a tribe.
Thank you to all Dimexians around Finland and the world, to those who sell Dimex or supply materials or sew or design our clothes. Thanks to those who decide to continue the partnership with us next year as well, and to those who will join our tribe as new members. Thanks to those who put on Dimex in the morning. We will certainly do our best now and next year, with the Dimex attitude.
Just think what a lovely thing this is for the Danes, too. Next year they can be even happier if they start wearing Dimex over there.
Have a hyggelig Christmas and an absolutely fantastic New Year!