The Dimex collection group meets every other week. Fast product development is definitely one of our competitive advantages. In the meetings we go through the wishes and feedback of retailers and end users, based on which we fine‑tune existing products and at the same time develop new ones. Our clothes are purely Designed in Finland.
Our second competitive advantage is great people. We’ve got a good bunch here on Kokoojatie – we’re like sisters and brothers in our doings. Interaction here is a kind of playful coexistence – you couldn’t really work like this with a “normal” colleague.
Our designers Jaana, Heli and Mervi are part of the collection group. Petteri, Riitta and Tuire bring in the sales perspective and I represent production. Our pattern masters Tuija and Riikka and our sample machinists Ilona and Kaija drop in as visiting stars once a month for the collection meetings.
The Dimex atmosphere is visible, audible and tangible in the collection group meetings as well. All kinds of quips slip out of our mouths and they give us proper belly laughs almost every time.
Next are a few official terms that have slipped out of my mouth while we’ve been working on the new 682 winter trousers and the black, smooth‑surfaced 686 summer trousers that will go on sale in spring 2014.
For the new trousers we’ve aimed for a unified look through details, such as the front pockets. They’ve really been under scrutiny in terms of appearance, size and structural features. In the different stages of product development, the pocket openings were“sticking out” and the pleats of the pocket "puffing” of the pocket pleats, but “sniping” or small filings, the end result is good-looking and functional front pockets.
The size and fit of trousers are important in workwear. No part should be “tight‑fitting” or “vejättää” (a quip from a Savonian). There has to be enough room for bowing and squatting, especially taking into account the worker’s brisk movements.
Knee pad pockets have also been a hot topic in product development – their size and placement. Sometimes they’ve been too low or too high, sometimes too far on the inside or outside. Luckily we’ve had “our own Petteri, a.k.a. Piitör”, who has been more than happy to try on trousers and kneel in front of the collection group to test how well the knee pad pockets work. Now the knee pads shouldn’tdoesn’t twist or chafe”, we’ve managed to place them in the best possible spot.
And if some part of an existing product needs changing, we can do that if necessary – in Tuire’s words “in the next suitable batch”So Dimex suits everyone. We manufacture very respectable workwear here.
"Sippe" – Sirpa Rautsiala
Production Manager
