Dimex Oy’s second digital campaign of the spring is targeted at Otavamedia’s online network, which consists of over 30 different sites and attracts more than 3.6 million visitors per week.
The campaign is targeted especially at visitors to the Tekniikanmaailma.fi website, which with its 500,000 weekly visitors is the country’s best-known medium aimed at men, as well as a respected tester of technology.
In addition, the campaign will be renewed on Pop Media's websites focused on music content.
The sites include, among others, the popular music media Soundi, Inferno, Rumba and Radio City, which reach a target group of men aged 18–50 who are interested in rock and heavier music.
https://youtu.be/IL0nJzYgAVA https://www.youtube.com/watch?v=NKs6rU4ng_g