Dimex on - regardless of age

This spring we’ve been delighted to see how our clothes have become part of today’s pop culture. The Justimus guys have adopted workwear as their own and, through their YouTube hits, have shown that Dimex gear is worn regardless of age. Inspired by this, I decided to dive into the deep end and see how Dimex clothing is featured in today’s most popular social media platform – Instagram. Instagram is a free photo-sharing service and social network that was launched in October 2010. The service allows users to share photos, comment on other users' photos, and like them. The service is used on mobile devices. Instagram currently has about one hundred million registered users worldwide. Images can be identified under a specific topic with a hashtag. The #dimex hashtag also yielded a surprisingly positive number of a few hundred hits out of millions of images. Young Finns, and even foreign ones, at work, wearing Dimex workwear. I picked a few of these shots for you to see as well. Happy spring from Tampere, and thanks again to everyone who granted permission to use their photos!