Greetings Dimexlaste and everyone who happens to read this writing.

Since I have never participated as a writer in any blog before, I am proud to be a Dimex blogger for the second time, and I also thank Tuiret, who came up with this idea.

In the following article, I discuss what is considered important in Estonian töörõivaste, what are the preferences and perceptions when using töoriietuse, how they have changed over time, and the difference between milliseid teorõisi eseneb compared to the Finnish market.

I have been working for eight years, initially at Dimex's subsidiary Katimex and from 2012 in the fall of Dimex. Although it can be assumed that you know this field and that you correspond to the market thoroughly, so here I can say that just as the world as a whole is constantly changing, so are the working methods, their use and other things related to it. So you can't surprise the child, you have to be constantly ready to adapt to the new beer and the differences that may emerge or have emerged in this field. Compared to the time when I started working with töörõivastega, until today, the models, customer expectations and the general market situation are different.

When Estonia regained its independence in the early 90s, people had little money and there was not much work to do. The last thing you would have to do was not to feel the need for work because, in general, you did not have any special work experience in the past. I think that the use of this kind of conscious labor began in Estonia at the end of the last century, when the first sewing companies were established and, above all, survived, and among others, they also produced labor, and also some small companies, who began to deliver to Estonia, used labor received from Northern countries as humanitarian aid, and thus sell them there.

During the period of economic growth, when business became more active, the use of labor response increased significantly, and this was due to the fact that many new firms had appeared in the construction, real estate, and industrial sectors. Characterizing the use of Tööriiete as one of the main keywords, in this early 2000s period, one could say that there was isolation. It came from the desire to be unique and stand out from the competitors in terms of appearance. The majority of the töörõivastega tegelevatest pakkus pea igale firmale the opportunity to order your own request, measurement and äränägemistele, specially made models or lausa kollektsiooni ehk niinimetatud "rätsepa suit". Thus, it often seemed that the main argument for choosing a workwear was not safety equipment, durable or functional workwear, but what looked more effective and attractive.

In fact, in such a small country as Estonia, where according to statistics, 75% of companies have 5 to 15 employees, it is not possible for everyone to offer tailor-made sewing solutions, and even more so for small businesses. I think that both Estonia and Finland have to work in a period of economic depression, one of the primary expenditure items, for which the budget is taken care of and cuts are made. In this regard, the recession made its own corrections, and the companies that remained stable and bought work clothes in the future, so the criteria for their choices became, in addition to price, primarily clothing functionality, comfort, durability and also improved availability, or quick delivery time. Purchase decisions were mainly made by those workwear suppliers who had a ready-to-collect collection and products available immediately. This kind of mentality has largely remained to this day, and Dimex, from its own concept, also meets exactly the same conditions. That's why I continue to consider Dimex's opportunities to grow in the Estonian and Baltic markets. Dimex has developed a very respectable collection, new models are developed and improved daily. Even though we are close neighbors and related people, we are not alike in all respects and our preferences are not met in all our choices, so the törõivaste puhil. Over the course of the year, it has been well noticed that if a Finn willingly uses everything possible for work, from the simplest to my pocketkup, the Estonian prefers a tracksuit or pool overalls. This shows that every year there are Estonian products sold in seas just poolcombinesoon or traksipüksid. Namely eestlaste poolne The main argument for this is, et selg soe oleks J. Teine minupoolne subjective årätspanek is in relation to the winter race. Estonia is in no way acceptable if the winter game is not a hood, in Finland again it seems that it is not so primary, but it can only seem that way to me. Fortunately, Dimex is a progressive, progressive and flexible company. Being responsible to the customer, we add a hood if needed, if we remove for the customer, for example, over-lipped pockets.

Due to all of the above, I believe that there will continue to be matches among the workers who carry the Dimex brand, not only for Finns and Estonians, but also for the whole of Europe, and why not for the world. Dimex is a strong brand and it is impossible to be with Heade products, no matter where it is represented in the world's points of interest. THE WORLD IS OPEN! :)