Dimex has an online campaign in Otavamedia’s network, which attracts a total of about 2.4 million weekly visitors. The campaign will run throughout November on male‑targeted sites, including Finland’s largest car site Nettiauto.com and the country’s most respected technology tester Tekniikanmaailma.fi. The impressive package includes a front‑page takeover as well as a full background takeover of the site.