Copyright and thanks, Minna Koivu.
It must have been around ’97 or ’98 when I first came across the work/everyday/party garment called Dimex. I say party, because in our family Dimex suits every occasion. Northern Ostrobothnia is now known for the fact that every self-respecting youngster – and older folks too – has to have Dimex gear; someone even wore it to their senior prank day. One young lady once fretted that you just can’t get these clothes in small enough sizes. Well, the designers probably had a different use in mind originally – I doubt they envisioned them as fashion items for teenagers out here in the backwoods.
In our family, Dad has been fashion-conscious in this respect from a very young age, and that’s still the case today. He must have racked up at least 15 years of user experience. In the old days there were only work-Dimexes; these days there are separate “Sunday-best Dimexes”. That’s how the world changes…
The family’s eldest child is now continuing the tradition and is proud of it. I was thinking the other day that I’ll soon need some sort of passport for this Dimexland. Okay, I have to admit that there are a couple of Dimex pieces in Mum’s wardrobe too. In my defence I’ll just say: they’re just so comfortable to wear.
As I was reminiscing, a slideshow of the colour range of workwear models over the years passed before my eyes: first there was only blue, then a rebellious purple/grey appeared, and these days the clothes are decked out in yellow and black. I’m very pleased with the development. I’d be embarrassed to go anywhere fancy with the hubby if he were still wandering around in blue bib overalls at, say, the neighbour’s wedding. Black is much nicer for that. And the yellow glints nicely in the sun. It’s seriously good gear.
