New appointment to Dimex’s leadership team
Dimex, a specialist in heavy-duty workwear, is strengthening its commercial leadership and investing in future growth. Erkki Rissanen has joined the company as Commercial Director, taking responsibility for Dimex’s sales and marketing operations and the development of its commercial activities in Finland and international markets.
Rissanen brings nearly 20 years of experience in sales and marketing leadership at international companies in the technical trade sector. His expertise includes developing commercial processes, building brands and launching them into new markets, as well as driving international growth at companies such as Hilti, Bosch and Chervon Group.
Strong confidence in Dimex’s potential
“After a long career with international companies, it was important to me that my next role would be with a Finnish company. When I met Dimex’s management team and board members, I was impressed by the way they operate and, above all, by the people. Discussions with customers and getting to know the products in stores further reinforced my feeling that there is tremendous potential here. I believe that by combining the existing organisation’s extensive experience with my own expertise, we can effectively seize growth opportunities in the market. I look forward to working together,” says Rissanen.
Passing the baton. Maintaining strong customer relationships.
Dimex’s long-serving Head of Sales and Marketing, Petteri Tirkkonen, will remain with the company until the end of 2026. During the remaining months of the year, Tirkkonen will support Rissanen in his new role, helping ensure a smooth handover of responsibilities and continuity in customer relationships.
“There’s an old saying in Savo that a project is all but ready to begin, and the responsibility lies with the listener! Well, this project is now all but ready to finish, and the responsibility still lies with the speaker. Nearly a quarter of a century of everyday life centred around Dimex is now behind me. This is exactly the right time to pass the baton to our new Chief Commercial Officer, Erkki Rissanen, who will continue implementing our refined strategy.
I will do my best to share the knowledge I have gained over the years to ensure the smoothest possible transition. My operational role will come to an end at the turn of the year, but I will remain a shareholder in Dimex, with a continued interest in the company’s promising future.
A great deal has been accomplished, with both mistakes and successes along the way. And there is still plenty left to achieve in the future! Dimex is in good hands! My sincere thanks to all our customers and colleagues since 2002. Time has flown by, and there has never been a dull moment!” Tirkkonen comments on the transition.
Welcome, Erkki! A heartfelt thank you, Petteri!
“Over the past few years, we at Dimex have carried out extensive development work to ensure that we maintain a strong competitive position in the future. Erkki’s extensive experience in leadership, commercial process development and international growth brings exactly the kind of expertise we need at this stage.
I also want to extend my warmest thanks to Petteri for his invaluable contribution to Dimex. Throughout his long career, Petteri has played a truly significant role in developing the company’s commercial operations and customer relationships,” says Anu Syrmä, CEO of Dimex.